Finance. Data. Strategy.

Profit-focused problem solving for tech leaders

Expert guidance in FP&A, investment prep, and growth optimization. Data-driven, strategy-minded.

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Finance, Data, Strategy.

Advisory for tech leaders.

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FP&A

Financial planning & analysis

Leverage financial analysis to: measure performance, forecast capital needs, identify overspending, pitch a compelling story to capital markets. Strong FP&A -> Confidence.

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Strategy

Growth optimization

Maximize profit and efficiency with: A) proven strategies to optimze ROAS in consumer go-to-market efforts, B) customer/product data analytics, C) SaaS Sales performance insight.

$2.5M

Annual ROAS gains for a $100M client by optimizing marketing for marginal ROI + Customer LTV differences

$40M

Annual savings for a $1B+ fintech via a key vendor negotiation

80%

Hours saved on monthly finance work for clients by moving to more scalable tools and processes.

9

Clients Advised

12

Years Experience

6

Stages involved: pre-seed, seed, A, B, D, IPO

The model

The gap in
finance/analytics

Minimum viable

Bookkeeping

  • Closes the books
  • Backward looking
  • No capital markets work
  • Minimum necessary touch
  • Junior, hourly

Typical cost

From $500/mo

top expertise with 0 overheard

Paul Gastello

  • Finance x Data x Strategy
  • ROI-Focused
  • Support in big decisions
  • Needs-based, at-will
  • Flexible across services

Typical cost

From $3k/mo

in-house team

Internal CFO + Analytics

  • Full-time teams
  • Hiring, retention, overhead
  • Fixed, hard to adjust cost
  • Siloed specialists
  • Expensive for pre-$50M revenue

Typical cost

$500k + /yr

empower client focus

Focus on High Impact Strategy

With so much time spent on data reconciliation and fixing spreadsheet errors, Paul’s clients had limited bandwidth for identifying real revenue opportunities and optimizations. They were leaving money on the table.
Runway, FP&A
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Let’s talk

Start with an inquiry, or let's book 30 minutes to walk through current needs and where we can add to your growth story.